Ideation & Ideas

The Ideation page is where your content strategy comes to life. GRID generates a personalised feed of content ideas every week, and your AI Creative Director is always on hand to explore angles, refine directions, and help you think through your content strategy.

Understanding Your Ideas Feed

The left side of the Ideation page shows your personalised ideas feed — a curated list of content ideas generated specifically for your brand, audience, and goals. Each idea includes:

• A compelling content angle or hook
• A content type badge (Reel, Listicle, Story, How-to, Tutorial)
• A brief description of the idea's approach

Content types explained

Working With Ideas

Taking an idea

When you find an idea you want to turn into a script, click the Take button on the idea card. This moves it to your Workspace, where you can generate a full script from it. You can take up to 14 ideas per week.

Rejecting an idea

If an idea is not right for you, click Reject. GRID will ask you for a quick reason — for example, "too similar to what I already post" or "wrong tone for my audience". This feedback is saved as an idea restriction, and GRID will actively avoid generating similar ideas in the future.

Previewing an idea

Single-click any idea card to see a quick preview in a pop-up. Double-click to open the full detail view, which shows the complete angle, rationale, and suggested approach.

Generating more ideas

Scroll to the bottom of your ideas feed and click Generate More to top up your idea pool. GRID will generate a fresh batch of 10 ideas using your latest Brand Document and any learned preferences.

Filtering and sorting

Use the filter tabs above the ideas list to view only a specific content type (e.g. only Reels, or only Tutorials). You can also sort by newest or oldest.

Organising Ideas

Drag into folders

Drag any idea card directly into a folder in your left sidebar to organise ideas by campaign, content series, or topic.

Multi-select

Hold Cmd (Mac) or Ctrl (Windows) and click multiple idea cards to select them at once. You can then move them to a folder or delete them all in one action.

The Creative Director Chat

The right panel on the Ideation page is your AI Creative Director — a strategic advisor that understands your brand deeply and can help you think through content strategy in natural conversation.

What you can ask your Creative Director

• "Generate 5 ideas about [topic] for my audience"
• "What content angles are working in the [niche] space right now?"
• "I want to do a content series about [subject] — help me plan it out"
• "Review my last 5 ideas and tell me which ones have the most potential"
• "I have a product launch coming up — what content should I make leading up to it?"
• "Research [competitor/topic] and tell me what angles I am missing"
• "What went viral in the fitness space last week?"
• "What should I work on today?"
• "What am I missing in my content mix?"
• "Which ideas should I work on first?"
• "Plan a 6-part series on mindset for founders"
• "Create a batch from these ideas"

Using attachments in chat

You can attach a screenshot directly to your chat message. This is useful if you want to show your Creative Director a competitor post, a comment thread, or a screenshot of your analytics — and ask it to draw strategic insights from what it sees.

You can also attach specific ideas from your ideas feed to the chat, asking the Creative Director to help develop or compare them.

Language style selector

The chat input includes a language style selector. Choose from 48+ language and dialect styles — including Hinglish, Spanglish, Gen Z, professional English, and regional styles. The selected style applies to all output in that session, so your scripts and ideas come out in the voice your audience actually speaks.

Chat history

All of your conversations with the Creative Director are automatically saved. Click the history icon in the chat panel to switch between previous sessions or start a fresh conversation.

Avatar profiles in conversations

Your Creative Director automatically references the avatar profiles you have built on the People page when generating ideas and giving strategy advice. If you mention your audience or specific people in conversation, GRID may extract new facts and ask you to confirm them for the relevant avatar profile — keeping your profiles up to date without manual effort.

Research

Your Creative Director can research topics, competitors, and trends in real time — then anchor your ideas and scripts to what it finds. Research happens automatically based on what you ask.

Real-time social research

When you ask about viral content, trending controversies, or breaking news, the Creative Director searches live social media and news data. Use this to stay ahead of what is actually moving in your niche right now.

• "What went viral in the fitness space last week?"
• "What controversies happened in my niche this month?"
• "What content is trending in [industry] right now?"

Web research

For evergreen topics, competitor research, audience questions, industry stats, and platform strategy, the Creative Director searches the web and surfaces live citations alongside its response. You see the sources, not just the summary.

Comprehensive research

For brand audits, competitor deep-dives, or PR analysis that need both factual web data and social context together, the Creative Director runs full-spectrum research — combining web sources and real-time social signals in a single response.

Research memory

Every research query and its findings are automatically saved to your brand's research history. When the Creative Director generates ideas after a research session, those ideas are anchored to the findings. When you later generate a script from one of those ideas, the script generation automatically pulls in the original research context — so your scripts stay grounded in what was actually found, not generic summaries.

Media Frameworks

A Media Framework is a saved analysis of a piece of content — a competitor video, a viral reel, or an inspirational post — that becomes a permanent style reference for your brand.

Analysing a piece of content

Paste a YouTube, Instagram, or TikTok URL directly into the Creative Director chat. The Creative Director analyses the transcript, extracts what makes it work — structure, rhythm, pacing, tone, hook strategy — and presents the breakdown.

Saving as a framework

After the analysis, you can save it as a named Media Framework for your brand. Give it a name (e.g. "Authority Hook Structure" or "Vulnerable Story Arc") and it is stored in your brand's framework library.

How frameworks are used

Every idea generation and script generation has access to your saved frameworks. They act as creative context — not templates to copy, but strategic reference points that shape tone, structure, and approach. The more frameworks you save, the more precisely the Creative Director can match the style of content that has already proved it works.

Advanced Creative Director Features

Topic research + ideas

Ask the Creative Director to "generate ideas about [topic]" and it will first run live research on that topic, synthesise strategic insights from what it finds, and then generate a fresh batch of ideas grounded in that research. The resulting ideas are tied to the research session so scripts can pull in that context automatically.

Content series planning

Ask the Creative Director to plan a multi-part content series and it creates a structured sequence with titles, angles, and a logical posting order — then saves all of the ideas as a linked folder. Example: "Plan a 6-part series on mindset for founders." Each idea in the series is connected, so the narrative builds across posts.

Content batching

Ask the Creative Director to "create a batch" from a selection of existing ideas, or from a theme. It auto-generates scripts for each, selects the strongest variation per idea, and organises everything into a named folder — so you go from a theme to a full week of ready-to-film scripts in one step.

Idea scoring and prioritisation

When your idea library gets large, ask "which ideas should I work on first?" The Creative Director scores and ranks your ideas against brand goals, audience fit, trending relevance, and content variety — returning a prioritised shortlist with a brief rationale for each recommendation.

Content gap analysis

Ask the Creative Director to identify topics, formats, or audience segments you have not covered. It surfaces blind spots relative to your brand's niche and existing content history. Example: "What am I missing in my content mix?" Use this when your feed feels repetitive or you want to deliberately expand your reach.

Morning briefing

When you open a new conversation with no prior context, or ask "what should I work on today?" or "catch me up", the Creative Director generates a proactive briefing: upcoming calendar items, ideas ready to script, any performance highlights, and a recommended focus for today. It is the fastest way to go from zero to productive at the start of a session.

Instagram audit

If you have a connected Instagram account, the Creative Director automatically runs a reel audit covering the last 30 days before generating a new batch of ideas. It analyses hook types, topics, posting patterns, and what is working versus what is not — so new ideas are grounded in your real performance data, not assumptions. The audit runs in the background; you will see the findings surfaced in the chat before the ideas appear.

Weekly Content Rhythm

GRID is designed around a weekly rhythm. Here is how most creators structure their week using the Ideation page:

1. Monday — Review and take ideas

   Browse your fresh idea feed, reject what does not fit, take the best 3–5 ideas for the week.

2. Tuesday/Wednesday — Generate scripts

   Open each taken idea in the Workspace and generate the script. Do a light edit to make it yours.

3. Thursday — Schedule and assign

   Move scripts to the Calendar and assign them to team members for filming and editing.

4. Friday — Review with Creative Director

   Chat with your Creative Director about what performed this week and what to lean into next week.