Script Generation

Once you have taken an idea from the Ideation page, GRID turns it into a full, ready-to-film script in seconds. This page explains how the script generation process works and how to get the most out of your scripts.

Generating Your First Script

Scripts are generated from ideas you have taken to your Workspace. Here is how to go from idea to script:

1. Open an idea from your Workspace

   Click on any idea card in your Workspace that has a "Draft" status. This opens the script generation screen.

2. Choose your script length

   A dialogue will ask you to pick a length — Short (15–30 seconds), Medium (30–60 seconds), or Long (60–90 seconds). Choose based on the platform and format you are creating for.

3. Select your hook

   Before writing the script body, GRID presents a curated set of hook options grouped by category — Counterintuitive, You're Doing It Wrong, Myth vs. Reality, Hidden Cost, Insider Reframe, and others. Pick the hook that best fits your angle, or adjust the wording to make it your own. The full script is then written to deliver on that hook's implicit promise, so the opening and body never contradict each other.

4. Watch GRID write in real time

   GRID generates your script live, with a thinking indicator showing it is at work. It searches your brand's viral hook library and benchmark content before writing, so the script is grounded in what actually performs.

5. Your script is ready

   Once generation is complete, you are taken directly into the Script Editor where you can read, edit, comment, and finalise your script.

Custom Scripts

You do not always need a pre-existing idea to generate a script. Use the Create Custom button in your Workspace to write a script based on any topic or description you have in mind.

1. Click "Create Custom" in your Workspace

   This opens a form where you describe what you want to make.

2. Describe the script you want

   Write a sentence or two about the topic, angle, or message. For example: "A script about why most people fail to build a morning routine and what actually works instead."

3. Choose a content type and length

   Select the format — Short-form, Listicle, Story, Educational, or Thought Leadership — and your preferred length. Educational covers both how-to and tutorial formats. Thought Leadership is for opinion pieces, contrarian takes, and authority-building content.

4. Generate

   GRID uses your Brand Document, hook library, and benchmark content — just like with idea-based scripts — to write your custom script.

The Script Editor

The Script Editor is where you read, refine, and finalise your script before filming. It has two main panels:

Left panel — Your script

The left panel shows your script in a clean, readable format. You can edit any part of it directly by clicking on the text. Changes are saved automatically.

• Click anywhere in the script to edit it directly
• Highlight any section of text to trigger a refine or comment action
• Use the bottom chat bar to ask the AI to rewrite sections, change the tone, add a CTA, or make any other adjustment

Right panel — Comments

The right panel is your comments area, designed for team collaboration. Any team member with access can leave comments on specific sections of the script.

• Highlight text in the script to attach a comment to a specific line
• Use @GRID AI in a comment to ask the AI to rewrite that highlighted section based on your instruction
• Reply to any comment to keep the conversation in context
• Comments from @GRID AI appear as AI suggestions — you choose whether to accept them
• Use the language selector in the comments toolbar to have @GRID AI rewrite in a specific language style

Language Style

The script chat toolbar at the bottom of the Script Editor includes a language style selector. Choose from 48+ styles — Professional English, Casual English, Gen Z English, Hinglish, Spanglish, Latin Spanish, Portuguese BR, and many regional variations. The selected style is applied to all script generation and edits in that session, including rewrites you request via chat.

The same language selector is also available in the comments toolbar, so @GRID AI rewrites triggered from comments use the same style setting.

Refining Your Script

The bottom chat bar in the Script Editor lets you give the AI specific instructions to improve your script. Here are examples of what you can ask:

• "Make the opening hook more punchy and direct"
• "Add a stronger call to action at the end"
• "Rewrite the middle section — it feels too salesy"
• "Make the whole script sound more conversational"
• "Shorten this to fit under 45 seconds"
• "Add a pattern interrupt in the second paragraph"
• "Regenerate the entire script with a completely fresh approach"

Regenerating from chat

If you want to start over without leaving the page, you can ask the CD to regenerate the entire script from scratch. Just type a message like "regenerate this with a completely different angle" or "start fresh — I want a new take on this". The CD will produce a new script in place, and you can continue refining from there.

Delivery inspiration

The CD can surface benchmark reels that match your script's style or hook so you can see how top creators deliver similar content. Ask something like "show me delivery examples for this hook" and the CD will pull matching reference content you can watch before filming.

Saving style preferences

When you edit a section of your script and the AI detects a stylistic change, it will ask: "Save this as a style preference for future scripts?" If you click Yes, GRID remembers that preference and applies it to all future scripts automatically — so you do not have to repeat the same instruction every time.

Voice Fidelity for Story Scripts

When you generate a Story-type script, a panel appears above the chat input showing the verified biographical facts the AI will use. These facts are pulled from your creator profile in People. The AI only uses what is confirmed there — it does not fabricate personal details.

• The panel lists each fact the AI has access to before it writes
• You can add missing facts directly from the panel without navigating away
• If your People profile is empty, a warning appears prompting you to add facts before generating — this prevents the AI from making up biographical details that could be inaccurate or off-brand

Script Statuses

Every script moves through a lifecycle of statuses, visible on its card in the Workspace:

• Draft — Idea taken but no script generated yet.
• Editing — Script generated and actively being worked on.
• Complete — Script is finalised and ready to film.

Script Privacy

By default, all scripts are visible to your entire team. If you want to keep a script private — for example, a script for a surprise announcement — you can change its visibility:

1. Open the script

   Navigate to the Script Editor for the script you want to make private.

2. Change visibility to Private

   Use the visibility toggle in the script settings. Private scripts are only visible to you and people you explicitly share them with.

3. Share with specific people if needed

   You can share private scripts with individual team members and choose whether they can view, comment, or edit.